
Photo Courtesy: InBusiness
Ever wonder how Brennan’s got started, or asked yourself you the heck Skip Brennan is? Well, here is our opportunity to find out. Skip was featured in an article in this month’s InBusiness magazine that details Brennan’s growth from a tiny farmstand in Monroe, WI to 5 stores in southern Wisconsin.
“The Man Behind Brennan’s (from InBusiness Magazine)”
April 6, 2010
“This is such a unique privilege — for me to have this lousy job where I travel all around the world, meeting fabulous people who have become my friends…” said Skip Brennan, tongue-in-cheek. At, 67, Brennan admits he is not only lucky, but very spoiled. He still lives in his birthplace of Monroe, Wis., from where he owns and manages five Brennan’s Markets throughout southern Wisconsin as well as a cheese storage warehouse in New Glarus. Some might say he has the world by the tail.
But what he doesn’t have is the use of his legs.
“I am a cripple in denial,” he said.
Three years ago, Brennan was a healthy marathon runner and bicycling enthusiast. One summer Sunday, he and a friend were on a relatively short 40-mile bike trek from Monroe to New Diggings, Wis., when Brennan lost control on some pea gravel and hit a culvert with such force that his bike helmet cracked in half. In an instant, his life was changed forever.
After spending the next year in hospitals, Brennan is now permanently disabled, a paraplegic “from the nipples down,” he said. It is a story that might break another person, but for Brennan, life goes on, albeit a bit slower than before.
Male Bonding
Brennan was born in 1942, the year his father, Frank, opened a small Monroe fruit stand. After graduating with a degree in economics from Loras College in Dubuque, Iowa, he returned to the family business, which had evolved into a small Monroe grocery store.
But in 1965, a tornado destroyed the family business. “In those days, insurance wasn’t really there,” Brennan said, “so my dad was way underinsured. We put up a 24- by 48-foot plywood shack in a parking lot with no running water just to keep the business going.” They also rigged up a pipe that borrowed water from a tavern next door. The “temporary” solution lasted eight years until the family finally built a new store. “My God, those were glorious days,” Brennan recalled. “My dad and I had so much fun!”
The father-son bond was extremely close. Son Skip said his father, who passed away in 1976, taught him three important lessons about business: Go directly to the grower; be able to look them straight in the eye; and don’t go through the middle man. That business acumen, which Skip has maintained for years, has helped make Brennan’s unique among today’s grocery giants.
For years, the company purchased its fruits and vegetables directly from suppliers. Finding cheese, in the heart of cheese country, was convenient, since dozens of cheese makers were located within a few miles of the Brennan home. “My dad’s theory was to go and see every location. ‘Never set up a meeting,’ he would say, ‘always go unannounced, because if you set an appointment, they could set you up!’”
In his younger years, Skip Brennan regularly delivered potatoes to a Madison retailer on University Avenue. In passing one day, Brennan casually suggested to the store owner that he’d be interested in purchasing the building should that owner ever decide to sell. Within a year, that opportunity presented itself.
It wasn’t a slam dunk. Getting bank approval to start his first Madison store proved challenging. “I tried to borrow money from a local bank in Monroe, but they wouldn’t lend me anything without my dad co-signing. So I got my goodies together and headed up to Madison. I visited the five biggest banks and was turned down at every one.” Feeling dejected, Brennan trudged into one last bank, Affiliated Bank of Hilldale. “I asked to see the president,” he recalled. “His first questions to me were what my name was, and where did I go to college? I told him Loras College in Dubuque, and lo and behold! Turns out he was also a graduate of Loras! That was really a break,” Brennan laughed.
He got the loan. ”
For the rest of the article click here.